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What we think

Thinking quite hard about how the world works is how we create simple ideas for complicated businesses.
Here are some things we’re thinking about now.

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The robot will see you now

Simply the best Super Bowl ads

Predicting the unpredictable

Trump’s War on Words

Is happiness better than profit?

MIDAS awards – AML’s golden touch

We love the NHS. So why not banks?

Simple ideas? Yes we doodle

Why AML loves Donald Trump

AML vs EValue

John Lewis Christmas ads: Never Knowingly Underspent

The FCA’s Smarter Comms initiative: a few words.

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