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What we think

Thinking quite hard about how the world works is how we create simple ideas for complicated businesses.
Here are some things we’re thinking about now.


The Concrete Appeal of Communist Architecture

United crashes and burns on social. Again.

Putting our money where our mouth is – the Simple Ideas Fund

Success for AML clients Pictet AM and Robeco in FB50 survey

The robot will see you now

Simply the best Super Bowl ads

Predicting the unpredictable

Trump’s War on Words

Is happiness better than profit?

MIDAS awards – AML’s golden touch

We love the NHS. So why not banks?

Simple ideas? Yes we doodle

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