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What we think

Thinking quite hard about how the world works is how we create simple ideas for complicated businesses.
Here are some things we’re thinking about now.


The robot will see you now

Simply the best Super Bowl ads

Predicting the unpredictable

Trump’s War on Words

Is happiness better than profit?

MIDAS awards – AML’s golden touch

We love the NHS. So why not banks?

Simple ideas? Yes we doodle

Why AML loves Donald Trump

AML vs EValue

John Lewis Christmas ads: Never Knowingly Underspent

The FCA’s Smarter Comms initiative: a few words.

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